PLUG 'N PLAY MARKETING AUTOMATION
...so you can focus on what you do best!
Every time you scroll through Social Media there’s some new tool, template or strategy promising to be the one that will have customers begging to give you their money.
But the truth is...all you end up with is A.Bunch.Of.Half.Juiced.Ideas.
What happens is you put in an enormous amount of work, an enormous amount effort and an enormous amount of investment. You feel like you’re working, working, working all the time, but not really getting any meaningful results. And in the end you feel like you're stuck with a bunch of sour lemons and no lemonade!
It’s not about the tool, or the platform, or even the strategy - it is about choosing your favourite ingredients (Facebook, LinkedIn, Instagram, Email, Website etc) and juicing them into the perfect Sherbet Lemonade, that has your customers salivating for more, and raving about YOUR amazing, zesty awesomeness to anyone who will listen.
We can spend a lot of time talking about cool tactics and strategies, but the No. 1 thing you need to make the best lemonade is the "juicer"!
Juice up your marketing
The Plug 'n Play automated marketing system that seamlessly connects your website, email marketing and social channels with mapped-for-you email sequences and workflows, pre-built landing pages and relationship building juicy extras to amplify your marketing efforts ten-fold!
Everything you need to help new subscribers fall in love with your business using an email indoctrination series, welcome and onboard new customers automatically or use a nurture campaign to grow loyalty and increase the LTV of a customer. Use dynamic content in your emails and on your website easily, so you show you're paying attention and care enough to serve lemonade, and not just lemons. (Give the right content at the right time.)
But before you can serve lemonade, you need to develop your own unique recipe and get the right juicy kit in place!
WHAT IS YOUR UNIQUE LEMONADE RECIPE?
You don't want to have to learn how to be a marketer, you want to do more of your thing and build a thriving business from it, right?
To start with, we'll help you identify the perfect ingredients for your unique recipe of business (Your Ideal Client, The Customer Value Journey, your online identity and your chosen channels) so you can be sure you'll be making a zesty, sherbet lemonade, and won't be left serving watery lemon juice no-one wants to buy!
BOOK A FREE 1 HR LEMONADE STAND CALL
And we'll help you develop your unique business recipe for success.
GET THE RIGHT JUICY KIT
DreameR is like going from hand-squeezing your fruit, to using a top of the range, next-level, wide-chute slow juicer that extracts every last drop of juice with A LOT less effort!
Yes, DreameR includes essential tools – a delicious plug ‘n play email platform that doesn’t charge you for every email you send, a landing page builder with a bunch of ready-built pages and forms to pick from – but, those aren't the juiciest bits!
Every stage of the Customer Value Journey has a simple, easy-to-follow-marketing-recipe with the corresponding email sequences & landing pages mapped and ready to use.
TEACH YOUR TEAM TO MAKE LEMONADE
You might have some aspiring juicers on your team, who would like to learn more about how to juice up your marketing.
We run a number of great juicy workshops (yes, we can even serve lemonade) that focus on specific marketing skills. You can choose a stand alone workshop e.g. Core messaging; Customer Value Journey & Strategy OR a Full Series to help your team build a full scale digital marketing strategy that integrates SEO, social media, content marketing, and email strategies to drive predictable and profitable growth.
NEED AN EXTRA SQUEEZE & MORE ZEST?
It's one thing to have a kitchen stocked full with the best ingredients and nifty cooking gadgets, but another entirely to prepare a tantalising meal, that tickles the taste buds.
Marketing is so much more than a few Facebook posts, a once-a-month email newsletter and a 'build-and-forget' website.
It is ALL about how you stack the tools, deliver the content and ultimately how you transform your customer into your hero ingredient.
Strategy is only the 1st step to developing the perfect recipe for your business. Implementation, automation, decision-making data and optimisation how you make Sherbet Lemonade and say goodbye to watery lemon juice that no-one wants to buy!
We offer a fractional CMO service to help you develop your perfect recipe, map your automations, guide your implementation and ultimately keep your growth on track with our 90 DAY ACCELERATOR.
DOES YOUR WEBSITE MAKE LEMONADE?
Is your website driving your business forward, or is it just something you checked off your to do list?
Your website, is essentially the 'kitchen' in your business, without the right tools, ingredients and recipes it won't make any dough.
We help to map your customer value journey onto your website, craft effective return-paths and CTAs, automate the manual processes and even help to re-engineer your business model to add a recurring revenue stream to your website.
Need a website revamp? We design, build and re-purpose text from your existing site to deliver a beautiful, fully optimised website ready to juice up your business.
READY TO TURN THOSE HALF JUICED LEMONS INTO LEMONADE?
30 DAYS. 3 CORE WORKSHOPS. 1 RECIPE FOR SUCCESS.
Customer Avatar Canvas
Every great recipe needs a hero ingredient, so here we decipher who your ideal customer is. You are going to really get to know them, where to find them, what their role in the purchasing decision is, what websites they go to, who else serves them, what words they like to use and most importantly how to connect with them.
Before and After Grid
This is where we define the transformation that your product or service will cook up for your potential customers. This part of the program defines the core messaging in every piece of copy, graphic, web page and social post. We need to learn to speak in transformation. Think of how your core ingredients of flour, eggs, milk etc. become a gorgeous sponge cake when mixed together in the right quantities and baked at the correct temperature.
Customer Value Journey
Where the magic happens... together we'll take the Customer Avatar and plan out the sequence in which they become your customer.
The magic word here is SEQUENCE, if you add your ingredients in the wrong order, you'll end up with a complete flop. But if add them in the correct sequential order, in the correct quantities, you'll achieve a predictable and repeatable sales process, EVERY TIME!
Juicy Tips & Tricks
We'll send you easy to use juicy extras to help juice up your marketing!